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Wingify on Growth
Insights from running and growing a mid-sized tech company
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The metathinking approach to making big decisions
The metathinking approach to making big decisions
Put a plan in place for thinking before you actually start thinking.
Paras Chopra
Aug 22, 2018
How to critically dissect a success story
How to critically dissect a success story
Understanding a success story in all its nuances is similar to understanding how the world works, and doing that takes effort…
Paras Chopra
Aug 8, 2018
To get good startup ideas, look for anomalies
To get good startup ideas, look for anomalies
Identify compensatory behaviors, understand underlying motivations and design a solution for supporting those motivations.
Paras Chopra
Jul 24, 2018
Staying relevant in a changing world
Staying relevant in a changing world
Expose yourself to understanding the “why” of your profession
Paras Chopra
Jul 11, 2018
Why many B2C startups pivot to B2B
Why many B2C startups pivot to B2B
Few B2C products dominate the market, hence the largest tech companies in the world are predominantly B2C. But for startups, B2B proves to…
Paras Chopra
Jul 4, 2018
Understanding the power of customer success team — from the best in the profession
Understanding the power of customer success team — from the best in the profession
When only selling your SaaS product isn’t enough, you need to ensure that your customers are successful using it.
Khadija Kachwala
Jun 27, 2018
When a CEO steps aside for the right reasons
When a CEO steps aside for the right reasons
There is immense pressure on CEOs for toiling long and hard in the same role even when it is no longer enjoyable or suited to their skills…
Niti Sharma
Jun 19, 2018
Cognitive biases that lead to poorly designed products
Cognitive biases that lead to poorly designed products
I have previously written about cognitive biases and how to avoid them. In this post, I want to focus specifically on biases that impact…
Paras Chopra
Jun 13, 2018
Copying ideas is highly underrated
Copying ideas is highly underrated
No man’s an island and, as a corollary, no startup is truly unique. Media oversells us the virtue of breakthrough ideas. Journalists are…
Paras Chopra
Jun 5, 2018
How to avoid cognitive biases when you get paid to think
How to avoid cognitive biases when you get paid to think
One of the major findings in last 50 years has been what people had suspected all along: human thinking and judgment often isn’t rational…
Paras Chopra
May 22, 2018
How many ads do you remember seeing yesterday?
How many ads do you remember seeing yesterday?
The Motivation, Emotion and Repetition (MER) framework for marketing
Paras Chopra
May 6, 2018
Nobody likes using technology
Nobody likes using technology
If you are an engineer, the title of this article may shock (or even offend) you. But if I rephrase, I’ll merely state what’s immediately…
Paras Chopra
Apr 11, 2018
Organizations are habit maximization machines
Organizations are habit maximization machines
Have you seen this famous video on Youtube where one guy dances and it keeps on attracting other people to join him? Soon enough this one…
Paras Chopra
Apr 4, 2018
What makes a successful partnership — lessons from Voucherify
What makes a successful partnership — lessons from Voucherify
With a shared vision, irrefutable trust, and a skiing trip under their belts, the cofounders of Voucherify demonstrate what kickass…
Niti Sharma
Mar 28, 2018
Jules White on how to build a stellar sales team by investing in the “WHY” of your business
Jules White on how to build a stellar sales team by investing in the “WHY” of your business
With over 30 years of business experience predominantly in sales, Jules White has been associated with startups, SMEs, and blue chip…
Niti Sharma
Feb 26, 2018
Don’t go where the puck is going and how to live in a world that resists predictions
Don’t go where the puck is going and how to live in a world that resists predictions
Making predictions about future is more than a fun past time. Gartner, Forrester, and many other research companies justify their existence…
Paras Chopra
Feb 19, 2018
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